Communications

MARKETING COMMUNICATIONS 1. receiving set receiver DEFINITION The activity of attracting commonplace concern to a crossing or business, as by paid announcements by broadcast in order to transport the semipublic to answer in a different way. 1.1 ADVANTAGES OF RADIO MARKETING 1. Most heap own a communicate in their homes and with technology it has sprain portable and people stinkpot listen to it with cell phones. 2. radio set is an active media, so it grabs the attention of the earshot audience 3. Can be yap discombobulateed to different people at different times of day. 4. radio set is much cheaper. 5. Coming up with Radio ads be non time consuming 1.2 DISADVANTAGES OF RADIO MARKETING 1. The convergences / run publicize are not being viewed by the listening public 2. The listening audience perception, plays a huge role as the consumer has to imagine what the product looks like 3. masses dont rea lly pay much attention to the radio, so many advertisements may not register with the listening public. 1.3 PRODUCT emplacement DEFINITION Product placement is an advertising proficiency in which companies pay a fee or nominate services in exchange for a prominent boasting of their products in a charge or telly program as a form of advertising.

Product placement is a proven method that allows a company to gain exposure and call down products to the general public in highly seeable situations. on that point are three different types of fix: 1. ocular Placement is where a product or shit appears in a prop in a direct or television! programme. Its one of the easiest way to promote a brand or product 2. Verbal Placement is where the product is specifically asked for or requests are being made for that brand or product verbally by an player in a film or television programme. 3. Hands on Placement this is where an phoney handles the product during the film or television programme, by the histrion handling the product is gives instant attention to the...If you want to nail a full essay, order it on our website: OrderCustomPaper.com

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