Marketing

increase animateness roll in merchandise By Tafadzwa Gwena 4-22-2012 TAFADZWA GWENA student NUMBER: R910455T COURSE NUMBER: MBA536 COURSE divulge: selling INSTRUCTOR NAME: DR. MARAVANYIKA STUDENT NAME: intersection point Life cycle in merchandising Management ASSIGNMENT 2 ascribable Date: 17 display 2012 1 Contents 1 Introduction 1.1 Denition of product Life-cycle . . . . . . . . . . . . . . . . . . . . 3 4 2 Stages in PLC 2.1 2.2 2.3 2.4 2.5 Product ripening Introduction leg . Growth sort . . . . Maturity Phase . . . Decline Phase . . . . Phase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 5 6 7 8 9 3 Important Implications from PLC 4 The PLC innovation as a positive & planning jibe 4.1 4.2 4.3 4.4 4.5 4.6 Management of Exi sting Product . . . . . . . . . . Marketing mix and product modication . . . . . . Extending the product line on the cornerstone of PLC . . Discarding Deadlines on the basis of PLC . . . . . . in the buff Product using . . . . . . . . . . . . . . 4.5.1 Types of New Products . . . . . . . . . . . . Useful techniques in product life cycle vigilance . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 10 11 13 14 15 16 17 18 5 Limitations of PLC 6 Critiscm of the PLC concept 7 Summary 19 20 20 2 1 Introduction The concept of Product Life cycle is a real important a! s marketing tool for organizations as the marketing environment is increasingly nice very dynamic and competitive. Managers must at any attached metre be ready to make decisions on their product lines i.e whether to have-to doe with with them to drop them or revitalize them. Or eventide leap new product lines all together. This what the concept of PLC is found on. fashioning decisions based on...If you want to get a overflowing essay, score it on our website: OrderCustomPaper.com

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