IPod Marketing Plan

Introduction          apple computing device Inc. designs, develops and markets a personal line of credit of bearing adapted digital music players called iPods. Since launching the mathematical harvest-home line in the do of 2001, the order has expanded the iPod harvest-festival line to include relate accessories and services, including the online distribution of third-party music and ph nonpareil books. Last year the iPod output line generated more than 55% of revenues from the sales of all digital music players (Salkever, 2004). This paper regularize present a merchandising course of study for the iPod fruit line that will enable Apple Computer Inc. to join its market objectives. Situational Analysis Marketplace Trends Ongoing competitor application will require that Apple regularly adjust its marketing plan for its iPod product line. Some of this activity has already contributed to one fundamental marketplace trends, the movement in technolo gy desegregation. The eventual(prenominal) consolidation in the digital music industry will enable customers to use products and related services from different competitors, eliminating the indispensableness for customers to acknowledgment products from the same manufacturer. Key Strategic Factors Apple Computer Inc. will be able to sustain a competitive advantage for a human activity of reasons.

These reasons include the side by side(p): o         The friendship has a strong squad of commit people; o         The company has demonstrable a genuinely strong brand for the iPod p roduct line; o         The comp! any has developed a number of strategic alliances in rejoinder to the technology consolidation movement and evolving marketing objectives for the iPod product line; and o         The company has a well-known culture that supports it cosmos market leadership in innovation. The basis for growth for the iPod product line includes a number of approaches. These approaches include the following: o         Tar give-up the ghosting the baby boomer market, which has been mostly ignored by the digital music industry in general; o         Strengthening existing strategic alliances and pursuing... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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