Bosch company part-A project report Essay

1.1 Autumobile persistenceThe self-propelled intentness designs, develops, manuf consummationures, securities efforts and sells the creation labour fomites. In 2008, more than 70 million force back vehicles, including cars and technical vehicles were produced ecumenical. In 2007, a total of 71.9 million immature travel were sold arawide. Around the word, in that respect were about 806 million cars and light trucks on the road in 2007 the burn oer 260 jillion g for severally oneons of gasoline and diesel engine fire socio-economic classly. The numbers atomic number 18 increasing rapidly particularly in India and china.1.2 INDIAAn embryonic self-propelling industry started in India in the 1940s. However for the succeeding(a) 50 twelvemonths the growth of the industry was hobbled by the socialist policies and the bureaucratic hurdles of the license. Fol baseing, the economic liberalization in India from 1991 and the gradual easing of restrictions on industry , India has seen dynamic 17% annual growth in automobilemobile w ar and 30% annual growth in trade of automotive comp unmatchednts and automobiles. India produces slightly 2 million automobiles currently.Total turnoer of the Indian automobile industry is expected to grow from USF 34 billion in 2006 to 122 billion in 2016. Tata Motors has launched Tata Nano, the cheapest car in d ground at USD 2200.Indian automotive industry is contri preciselying a signifi squeeze outt portion to oerall Indians GDP. This welkin is growing and promising a lucrative future. automotive sector overly provides wide craft and employment opportunities. With the liberalization of economy, the decades old monopolistic milieu of the Indian automotive industry where unless a handful of vehicle models were available with a large waiting list, gradually gave focussing to a high schoolly competitive, complex and rapidly changing foodstuff which was not moderate to domestic market alone.To twent y-four hours the number of vehicle models available be more than hundred and not a month goes without offerings of invigorateder and more advanced(a) mode.Ironically for the Indian automotive industry, the cost of technology science  outgrowth has permute magnitude manifold and increasing crossing cost has put a coquette on profit margin affecting their ability to outsource expensive technologies. Moreover, the technologies are not so easily available from outside .Instead of free a license or setting up joint ventures with an industry, umteen intentionally renowned automobile producers require started exertion in India to force back advantage of grate commercial opportunities Indian market offer. Even in the existing joint venture, the fudge has slowing moved into hands of MNCs.Indian automotive industry urgently needs technologies to produce fuel efficient, environmental friendly, lighter, safer and cost competitive engines, and vehicles. Advanced material and manufacturing techniques, technologies for using alternative fuels, cultivateion abatement, fuel economy improvement, preventive enhancement, engine management ashess, and embedded vehicle go over dodge are some of the scopes where we must focus our efforts.1.3 AT PRESENT, INDIA IS THE WORLDSLargest tractor and three wheel vehicle producer southward largest two wheel vehicle producerFourth largest commercial vehicle producerEleventh largest passenger car producer.CHAPTER- 2COMPANY compose2.1 BACKGROUND AND INCEPTION OF THE COMPANYBOSCH social club founded in 1886 in Germevery as a assessshop for precision Mechanics and galvanic engineering by Robert BOSCH sort. The BOSCH Group today is the largest automotive applied science provider in the world with a global group turnover of 47.3 billion Euros in the automotive technology, industrial technology, consumer honests and pissings technology in the fiscal 2010.Robert BOSCH Group GmbH is a astray known phoner the wo rld over, with battlefront across six continents. It has more than ccc subsidiaries and regional companies in over 60 countries. If its sale and dish up partners are included, then Bosch is represented in roughly 150 countries. Bosch operates 260 manufacturing locations worldwide of these 200 are located outside Ger some(prenominal) in Europe, North and in the south America, Asia, and Australia. The company employs more than 283, cholecalciferol associates worldwide.The name Bosch is synonymous with innovation in automotive technology, industrial technology and consumer goods and building technology. The company is not just notable for automotive technology products kindred Gasoline, bod systems and Car electronics, it is in like manner a pioneer in the field of operationss of automation technology, metal technology, packaging technology, power tools, high temperature technology, house hold appliances, car multimedia systems and security systems. In 2010, BOSCH Group f iled 3800 patent applications across the globe.The special ownership structure of the BOSCH Group guarantees monetary independence and entrepreneurial freedom of the Bosch group, making it possible for the company to programme over the greatterm and to undertake signifi lavatoryt up trend investments in the safeguarding of its future. 92% of the destinys capital of Robert Bosch GmbH is held by Robert Bosch sifting GmbH, the gracious foundation.The guideword Invented for lifetime is part of its long tradition, through which it communicates the Groups hollow out competencies and vision, that includes proficient leaders, modernity, dynamics, and eccentric and node orientation.2.2 ABOUT BOSCH LIMITEDBosch has been present in India for more than 80 years first via representative office in Calcutta since 1992, and then from 1951 via its subsidiary Bosch limited (formerly Motor Industries Company restrain) Bosch Limited (then MICO) began trading operations with a two man t eam in Chennai its activities were importing and market BOSCH Group automotive products. Soon after the company set up a manufacturing plant for sparkplugs and fuel dig equipment fordiesel engines in Bangalore.Bosch Limited today is the countrys largest auto region manufacturer and in any case one of the largest Indo-German companies in India. The BOSCH Group holds close to 71.18% stake in Bosch Limited. The company is headquartered in Bangalore with manufacturing facilities in Bangalore, Nasik, Naganathapura, Jaipur and recently-opened facility in Goa. The plants are TS 16949 and ISO 14004 Certified. Bosch Limited has its presence across automotive technology, industrial technology and consumer goods and building technology, with strength of over 11,700 associates. The company recorded a turnover of Rs. 6630 crores in 2010.The company has superior R& vitamin AD and manufacturing capabilities and a fortified customer base. Its market leadership is testimony to the high qualit y and technology of its products. It excessively has a strong presence in the Indian automotive suffices sector. Boschs ser delinquency net cut back spans across 1,000 towns and cities with 5000 gross sales outlets and over 4,000 authorized representatives who determine widespread availability of two products and services.Bosch Ltd Bosch is also represented by cinque some some separate group companies in India. 1.Robert Bosch railway locomotiveering and blood line Solutions Ltd Robert Bosch Engineering and Business Solutions Ltd., a 100% subsidiary of Robert Bosch GmbH, which is present in India since 1998, has emerged as one of the largest Bosch development centres outside Germany. It provides end to end engineering and technology solutions for all the business sectors of automotive technology, industrial technology, consumer goods and building technology.2.Bosch Rexroth India Ltd Bosch Rexroth India Ltd., established in 1974 in India, treats customers through its man ufacturing facilities and service centres in Ahmadabad and Bangalore. 3.Bosch Chassis clays India Ltd Bosch Chassis Systems India Ltd., established in 1982 as Kalyani Brakes Limited in India, is amongst the principal manufacturers of brakes in the country. It currently manufactures a range of Hydraulic Brake Systems meeting the soaked quality norms of many leading Indian and outside(a) vehicle manufacturers.4.Bosch automotive Electronics India Private Ltd Bosch Automotive Electronics India Private Ltd. is a 100% subsidiary of Bosch Group and is engaged in the manufacture and sale of electronic devices and electronic control units. The Company is based at Naganathapura in Bangalore. 5.Bosch electric Drives India Private Ltd Bosch Electrical Drives India Private Ltd. is a joint venture company. It drives for various automotive applications much(prenominal) as window lift drive, wiper system, engine cooling fans and so onRobert Bosch ecumenicalThe Bosch Group is one of t he worlds biggest occult industrial corporations. Headquartered in Stuttgart, Germany, the Bosch Group has some 280,000 Executives worldwide, and generated annual sales revenue of 38.2 billion Euros in 2009. in that respect are about 300 subsidiary and regional companies around the world.History of Bosch1886 Opening of Workshop for Precision Mechanics and Electrical Engineering in Stuttgart on 15 November 1887 head start low-voltage magnetoelectric elevator car from Bosch for stationary petrol engines 1897 First low-voltage magneto ignition for motor vehicle internal combustion engines 1901 First plant in Stuttgart1902 First commercially viable high-voltage spark plug1906 Production of 100,000th magneto ignition1906 Introduction of eight-hour operative day1910 Opening of plant in Stuttgart-Feuerbach1913 Start of production of headlights1918 American summations seized later become American Bosch magneto 1926 Start of production of windscreen wipers1927 First diesel fuel shaf t pump1929 First TV Set from Fernseh AG contribution1932 formation of Junkers & vitamin A Co.1932 First power drill from Bosch1932 First Blaupunkt car audio1936 First diesel fuel pellet pump for passenger cars, much(prenominal) as the Mercedes-Benz 260D 1942 Death of the company founder Robert Bosch on 12 bound 1962 Worcester Bosch Group opens in England1964 Robert Bosch Foundation1970 Company headquarter moves to Gerlingen1976 First oxygen sensors1978 Worldwide first anti-lock Braking System (ABS)1979 First electronic engine management system (Motronic) 1982 Company profits photographic equipment division from Braun AG 1986 Traction control system (TCS) on the market1995 science of Atco-Qualcast Ltd1995 First Electronic stableness Control Electronic Stability Program (ESP) 1997 Common rail diesel fuel pellet2000 DI-Motronic gasoline direct injection system2003 Acquisition of Buderus AG2003 Digital car radio with MP3 drive and digital record-keeper (Blaupunkt) 2003 The for mation of the Robert Bosch Tool tidy sum and acquisition of S-B strength Tool Corporation and Vermont American Corporation including the check off names for Bosch Power Tools, Skill Power Tools, Dremel, Vermont-American, Primark brands, and Gilmours 2004 Third-generation common rail diesel injection for cars, with piezo injectors 2004 Bosch opens new engineering touch on in Abstatt2006 Bosch acquires teleprinter Communications, a maker of hearing aids, headsets and audio equipment, and partners with Daewoo to build Bosch refrigerators in Mexico 2007 The Bosch Communications Systems business unit is created to manage the brands and products of former Telex Communications 2008 Tata Nano, the $2,500 Peoples Car powered by Bosch-designed engine is unveiled at Auto Expo in New Delhi. Bosch plans to acquire majority stake in Ersol photovoltaics. 2009 Bosch acquires LR Nelson, a maker of lawn and garden products, including ponds, and merges the Gilmours and Nelson brands into Bosch G arden and Watering.2009 Manufacture of Electronic Control social unit and Anti lock Brake System. 2010 Bosch started production of predictive emergency braking system, which alert of emergencies & axerophthol automatically applies brakes if needed 2010 Launch of A4000 pump meeting BS3 norms of commercial vehicles in India2.3 NATURE OF BUSINESS CARRIEDAutomotive TechnologyBusiness divisions diesel engine and Gasoline mixturele Injection Systems, Car Multimedia Systems, Auto Electricals and Accessories, cranks and Generators, thrust and Body Systems. industrial TechnologyBusiness divisions forwarding Machines, Special conclude Machines, Solar Energy Consumer unattackables and Building TechnologyBusiness divisions Power Tools, certification Systems2.4 BOSCH VISIONCreating Value Sharing ValuesAs a leading technology and services company, we take advantage of Bosch global opportunities for a strong and meaningful development. Bosch ambition is to enhance the quality of life wi th solutions that are twain advanced and beneficial. We focus on Bosch core competencies in automotive and industrial technologies as healthful as in products and services for professional and private use.We strive for sustained economic success and a leading market position in all that we do. Entrepreneurial freedom and financial independence allow Bosch actions to be guided by a long-term perspective. In the spirit of Bosch founder, we particularly demonstrate social and environmental responsibility wherever we do business.Bosch customers choose us for Bosch innovative strength and efficiency, for Bosch reliability and quality of work. Bosch governanceal structures, buttes, and leadership tools are clear and effective, and entertain the requirements of Bosch various businesses. We act according to common principles. We are strongly determined to jointly strike the ends we have agreed upon.As associates worldwide, we feel a special adhere in the values we live by day f or day. The renewing of Bosch cultures is a source of additional strength. We experience Bosch task as challenging, we are dedicated to our work, and we are proud to be part of Bosch.2.4.1 BOSCH MISSIONBeQIK Be Better, Be Bosch Profit secures our growth caseInnovationCustomer druthersBeQIK gives us the bearing for our actions. Our objective is to continuously improve all our internal processes so that growth and economic success can be secured in the long term. BeQIKQuality is our most valued assetInnovation today ensures businesses tomorrowCustomer orientation inspires customers and associatesBeBetterWe want continuous improvementWe want to be better than our competitorsBeBoschWe offer great products and services worldwideWe keep our promises2.4.2 musical note POLICYWe strive to exceed the expectations of our customers by offering products and services of high quality standards. Quality encompasses our assets throughout their life cycle, and our initiatives towards environm ental protection and synthetic rubber. We effectively deploy methods and told to provide cost effective solutions to meet our quality objectives. We complicate our business partners in our endeavor towards improvements across the supply chain.Quality PrinciplesOur ending is to fully satisfy our customers expectations through our quality of our products and services. Quality and quality improvements is every associates responsibility and ultimate goal from our board of directors to their apprentices. Our directives, processes, systems and goals are based on requirements from international standards, consumers expectation, our fellowship and experience.Knowledge of and compliance with these directives and processes in the foundation of our quality. Quality means doing practiced in the beginning thus preventing bereavements in the end. Continues improvements for quality of processes lowers costs and improves productivity. Avoiding failure is more all important(p) that elimi nating defects. We systematically apply methods and tools, preventive quality bureau systematically, learn from mistakes and prevent their root causes without delays. Our providers put up systematically to the quality of our products and services. and then our suppliers have to live up to standards we have adopted.2.5 PRODUCT/SERVICE profileProduct RangeA. Automotive Technology Robert BoschDiesel SystemsCommon discipline System for passenger cars, commercial vehicles & international adenylic acidere off-highway vehicles Axial Distribution injection pumpsMulti Cylinder Inline Injection Pumps (PE)Single-Cylinder Injection Pumps (PF)ElementsDelivery Values (DV)GovernorsInjection Timers for PE pumpsFuel Filter & Water SeparatorsGlow EquipmentElectronic Control UnitGasoline systemElectronic Control UnitFuel InjectorsLambda SensorsEngine Speed SensorsKnock SensorsHot Film Air Mass chiliad ram RegulatorsCVT BeltsConnectors & other plastic partsStarters & Generators (Auto E lectrical)Starter MotorsGeneratorsSpark Plugs Spark plugs for 2, 3 and 4 wheelers and industrial applications Long Life Plugs Nickel Yttrium & Twin ElectrodeTest Equipment & nosologyFuel Injection Pump Calibration Test BenchesNozzle testerAuto Electrical Test BenchDiagnostic Tool KTS serial publicationEngine Analyzer FSA seriesEngine Analyzer BEA seriesChassis System CheckBattery Service EquipmentWide range of service tools for unit & vehicle repairsSoftware / T distributively ware ESI ( tronic ), MSI, K-CDB. Industrial TechnologyIndustrial EquipmentSpecial Purpose Metal Cutting / press / Honing / Lapping/ Super Finishing machines. Semi / Fully Automatic group MachinesSemi / Fully Automatic Inspection & Measuring Equipment make clean MachinesElectro-Chemical MachinesTools, Gauges & FixturesExhaust Gas Re-circulating Unit (EGR)Test EquipmentBosch Packaging Machines steep Form Fill & Seal MachinesDosing System Cup Filler, gimlet Filler, Weighed & Pump Pha rmaceutical Packaging MachinesConfectionary Processing & Packaging MachinesC. Consumer Goods & Building TechnologyBosch Power ToolsConstruction ToolsWood works ToolsMetal Working ToolsCordless ToolsDo- It Yourself ToolsLawn & Garden ToolsHigh Pressure Water JetsSpecialty ToolsPneumatic ToolsHigh Frequency ToolsAutomation TechnologyAccessories for all ToolsFischer Fixing SystemBosch credentials SystemsFire Detection encroachment Detection SystemCCTV SurveillanceAccess ControlIntegrated Security solicitude & BISPublic Address & Emergency sound System2.6 AREA OF OPERATIONThe Bosch Group is one of the worlds biggest private industrial corporations. Headquartered at Stuttgart, Germany. There are about 300 subsidiary and regional companies around the world. In India, Bosch is a leading supplier of technology and services, and has a strong presence in the country at numerous locations in diverse industry segments.Bosch Limited is Indias largest auto component manufacturer and also one of the largest Indo German company in India. Bosch Limited has a strong nationwide service network which spans across 1,000 towns and cities with over 4,000 authorized representations to ensure widespread availability of both products and services. The company is headquartered in Bangalore with manufacturing facilities at Bangalore, Naganathapura (near Bangalore), Nasik, Jaipur and Goa. Number of Branches in IndiaBosch manufacturing facilities are located in Bangalore with state of the art plants in Bangalore, Naganathapura, Nasik, Jaipur and Goa. All the 5 plants are TS 16949 and ISO certified. Bangalore go downManufactures multi cylinder, PE pumps, mechanical governors, elements, delivery valves, special purpose machines, packaging machines, power tools and volition foray into the production of common rail pumps from 2006 onwards. Built field of studys 109.948m2Land area 311.140m2Employees more than 5500Nagnathapura PlantRBIN (Bosch Ltd. India) Naganathapura Plan t, inaugurated in the year 1990, is the 3rd plant among the 4 plant of RBIN. The plant houses productions hangars for Spark Plugs, Glow Equipment, Starter Motors, Alternators, Regulators and PF Pumps. Portions of the plant are leased out to RBAI and Bosch Training Center. Built area 47.494m2Land area 266.100m2Employees more than 1279Nasik PlantSet up in 1969 is specialized in manufacture of clinical and Euro series of nozzles and injectors to automobile industries recently the Nasik Plant has ventured into the production of CRI ports catapulted by Bosch Endeavour in common rail technology. Built area 67617mLand area 405.060m2Employees more than 2500Jaipur PlantSet up in 1999 the Jaipur plant manufactures BE (Mechanical) pumps for domestic market and export purpose. The VE pump (Distributor fuel injection pump) is designed to meet Bharat state 11 & Euro 11 emission norms. These pumps are used in 3-6 cylinder vehicles. Built area 16345m2Land area 202350m2Employees more than 1200COU NTRIES COVEREDMiddle- eastern United States and Africa (UAE, EGYPT, KENYA), Neighboring countries (Sri Lanka, Bangladesh,) South East Asia (Philippines, Thailand, Indonesia).2.7 OWNERSHIP PATTERNSince 1964, Boschs majority appointholder has been Robert Bosch Stiftung GmbH, a charitable foundation. The Stiftung carries on the charitable and social endeavors of the companys founder in contemporary form. It sees itself as a foundation that pursues its objectives both with programs and institutions of its own, and by load-bearing(a) suitable projects and initiatives proposed by others for tackling the tasks faced by society.Today, the Robert Bosch Stiftung, a charitable foundation, holds a 92 percent stake in the share capital of Robert Bosch GmbH. The share dividend received by the foundation is used exclusively for charitable purposes, i.e. to support general medical care, international understanding, social work, training and education.2.8 COMPETITORS INFORMATIONModi relay transmi tterDelphiDensoDoowonElectrexNipponNGKSiemens VDOZexelCav EnglandLucasTVS2.9 INFRASTRUCTURAL FACILITIESBosch infrastructure is one of the best in the country. The individual work place is designed as per the international standards which make the employees feel comfortable, proud, joyful and safe. medical checkup FacilitiesMedical centre works round the clock and also provides a 24 hours ambulance service The company has also associated with important hospitals, labs and major(postnominal) medical consultants in the city for the treatment of the employees They are provided with annual suppress health check-upSpecial schemes like hospitalization scheme, Manipal hospital scheme and Medical reimbursement scheme are provided to the employeesCanteen FacilitiesFood is provided to all the employees and 24hrs a day providing breakfast, lunch, dinner, tea/coffee and snacks for 8500 employees in 4 shifts. It is well equipped and modification for more than 1500 persons at a time The food provided in the make-up is 100% hygiene.Workings of the canteen is guided by an advisory military commissionTransportation FacilitiesThe company provides transport facilities for employees Library FacilitiesThe company has the facility of both general and technical library The general library is used by the project trainees alsoOther FacilitiesSports clubFine Arts regularize whole tones into the heathenish events and various programmes conducted during the course of the year. Uniform, shoes, socks and soap is given to employees on the subscriber line by Bosch. Accident benefit schemeHoliday homes and time share holidaysVehicle expenses and reimbursementDeath relief scheme.2.10 ACHIEVEMENTS/AWARDFebruary 1, 2012 Bosch Limited wins Car & motorbike yield 2012The accolades and accolades keep rolling in for Bosch Limited. Once again, Bosch Limited was the proud winner of the Subros Car & Bike mete out 2012 in the outgo Automotive Component Manufacturer category.Bosch Wi ns Car & Bike pillage 2011Receiving yet another glory in its 125th day of remembrance Year, Bosch Limited was conferred with the Car & Bike India Award in Best Auto Component Manufacturer category. The Car & Bike Award function was held at Mumbai on January 13, 2011. Bosch was adjudged the best among two other nominees, that is to say Delphi and Endurance.Jan. 07, 2010 NDTV Car & Bike Award Automotive technology of the year This accolade recognizes the contributions made by Bosch in India, for localizing ABS (Antilock Braking System) production. Bosch is the only automotive supplier to manufacture ABS in India for passenger cars and light commercial vehicles. ABS is crucial to safety while driving, as it makes braking safer, by preventing the wheels from locking.April 15, 2009 DHL CNBC TV18 International Trade AwardBosch won this honor in the category of auto component industry, for doing extremely well in exports through its low-cost solutions. The distribute r ecognizes the companys trueness and innovations that address the needs of the Indian market, and keep Brand India alive.Feb. 20, 2009 NDTV Car & Bike Award Auto component manufacturer of the year 2009 Bosch was elect as the best in the auto component industry of India for the year 2009. These awards are considered as benchmarks for auto excellence in India and widely trusted by consumers, manufacturers and auto experts alike. The award recognizes the best in the automobile industry of India.Jan. 7, 2009 UTVi Autocar AwardBosch and Mahindra & Mahindra won the Best Innovation of the Year UTVi Autocar Award. The award recognizes Bosch innovation start/stop system which contributes to fuel efficiency at a very reasonable cost. The Mahindra Bolero Micro Hybrid is the first vehicle in India to integrate this technology in their new car. June 21, 2008 Business measuring rod Award Star MNC of the yearBosch was noted for its cutting edge technologies, especially for designing and d elivering low cost high quality fuel injection system and for pioneering the common rail system in India. Jan. 10, 2008 NDTV Car & Bike Award Car Technology of the year Bosch not only setup the common rail injector and pump manufacturing projects in record time, but also pioneered the new application of Common Rail in low cost car segment. This is a revolutionary leap contactd by Bosch in India, which is the pioneer of Common Rail technology in the rest of the world as well.Jan, 12, 2007 NDTV Profit Car & Bike Award 2007 Automotive Technology of the year Audited by PricewaterhouseCoopers, these awards honored the best in the Indian automotive industry for their handiwork in calendar year 2006. Bosch was presented with the award for its application of ABS / ESP technology.Jan. 4, 2007 CNBC-TV18 Autocar Auto Award Auto Component manufacturer of the year Bosch Limited was chosen for the mark that it has made both in the domestic and international markets with its superior tec hnology andproducts. These awards seek to reward exemplary feat in the industry in 2006 based on a comprehensive set of attributes including design, technology, value, product experience and so on. The selection process truly reflects the choices and sentiments of all stakeholders and justifies their stature as benchmarks in auto excellence.Aug. 17, 2006 frustrate & Bradstreet American Express Corporate Award -Top Indian company in the Auto Components sector The award recognizes the twin virtues of size and growth in the organizations of corporal India, from a derived list of top 500 companies in the country.Bosch Limited was selected as the best amongst the top 10 auto component manufacturers in India. Aug. 10, 2006 EEPC Award Star Performer for outstanding export performance The Engineering Export Promotion Council (EEPC) conferred the tar Performerfor outstanding export performance in the large endeavours category on Bosch Ltd, which garnered a total export figure of Rs 423 crores in 2005, almost twice as high as Rs 193 crores in 2001.Jan. 12, 2006 NDTV Profit Car India Award safe & Technology Award Bosch was presented with this award for its pioneering work on the new age direct injection diesel fueling systems, with notable furiousness in the range of common rail diesels. Also taken into neb was the persistent focus on unit injector systems which are entering the picture in the high profile high aspiration D-segment cars. The jury considered not just the technology but its bearing on safety, and the benefits it brought to automotive users as well as the potential it has for India.Jan. 8, 2005 OverdriveAuto Monitor Award Auto component manufacturer of the year Recognized for innovations in technology and the carapace and size of manufacturing capabilities, the award also commemorated the customer satisfaction make by Bosch over the years, performance, quality and diverse range of products. This Annual Award is the Oscar for the automob ile industry in India and recognizes the best in the industry in association with reputed industry bodies like CII, SIAM & ACMA.2.11 WORK FLOW poseurThe work flow model of Bosch can be interpreted in two phases Information flowMaterial flowBosch believes in the construct of customer is king this is depicted in the workflow model which starts with customer signifying the pull system of production (i.e. production against customer order). Sales and trade department receives purchase order from the customer. R&D division takes ending with respect to product design and specification.Engineering wing analyses the order and decides upon in house manufacturing or outsourcing. The next step is to procure the component and assembling the final product, or acquire raw materials and convert it into perfect product. Finally dispatch the end product to logistics department, which is entrusted with the responsibility of transit of despatch to the ultimate consumer. 2.12 FUTURE GROWTH A ND PROSPECTSThe auto component industry appears to have a b expert future with the existing manufacturing planning and capacity and in addition moreover new plants are being setup with impertinent collaboration. The Indian auto component industry is highly fragmented with over 3000 players in organized sector and estimated 500 units in the small sector. vocationally the industry has developed major vehicle manufacturing centers. Small and medium enterprise sector is keen on taking a number of technology investment initiatives in order to become self reliant and globally competitiveness according to a confederation of Indian Industry survey report on auto component.The survey reveals that Indian small scale enterprises manufacturing auto components are well equipped to produce components as per international standards. These SMEs have now started talking strategic positions in the international markets at both the original equipment manufacturers and the replacement supply. The last few months have seen a virtual boom in the Indian automobile industry with not only domestic component manufacturing shares but also the formidable biggies also entering India in such a manner that it is increasingly move out to be a lucrative destination for many companies. The other growth plans areFocus on strengthening or engineering competencies and infrastructure in new product lines. Focus on securing liquidness position.Cost reduction without hurting the long term interest of the business. issue substitution projects. never-ending improvement activities and implementing lean practices through Bosch Production System (BPS), continue with redesign of HR policies and practices to tie, retain and motivate employee. CHAPTER 3MCKINSEYSS 7S FRAMEWORK3.1 STRATEGYStrategy is the systematic action allocation of resources to achieve company goals. A strategy is defined as a seamless set of action aimed at gaining a sustainable advantage over competitors by improving the market p osition and effective allocation of resources vice versa.Hr StrategyIt pays special attention to competence management and option up of executive positions in growth regions, special entry programs to attract qualified university graduates and applicants with professional experience. Train and develop the younger generation of apprentices/ engineers who are the future skilled technicians and managers.Corporate StrategyBosch economic strategy corresponds to a common aim of the group for innovation, independence and integrity. The aim is to be among the world market leaders and to be a major player in all of the company business sectors. The strategy to achieve this goal is by strong marketing of new products and ongoing investment in query and expatiatement to innovate continuously. The emphasis on innovation is underlined by massive number of associates, working in Research and Development departments, 21250 world wide. economic sales and customer service also play a attain ro le in Boschs corporate strategy.InnovationBosch shall focus their innovative strength on technology that is INVENTED FOR LIFE. Bosch has invested heavily in R&D much above the industry average. This has resulted in Bosch pioneering many technological advances Anti-locking braking systemsElectronic stability controlHigh pressure diesel injectionParking assist systems3.2 STRUCTUREThe design of organization structure is a critical task to the top management of an organization. It is the selection of the whole organization edifice. Organization structure refers to the relatively more durable organizational arrangements and relationships. It prescribes the formal relationship, how an organizational members procedure exists. To guide the various activities performed by the member of all part of the organization.3.3 SYSTEMSystem refers to formal process and procedures use to manage the organization including the management control system performance management measurement and reward sy stem, cultivation system and distribution.Human resourcefulnessThe HR organization uses its human resources strategy to support the divisions in the followers of their objectives. This invites the consistent application of the balanced scorecard. This method is used by executives. The HR organizations missions are based on the House of Orientation and contribute to closer alignment with the strategic objectives of the company. The House of Orientation provides a frame of reference for Bosch long term road map and for the way Bosch works together. It is based on Bosch values and core competencies.Environment ManagementBosch has been expanding the environment management systems at Bosch sitessince 1996. Now, the 300 sites have been certified to ISO 14001. Bosch apply a maturity model for all manufacturing and developing sites, which will serve as the basis for yet improvements in environmental protection, occupational safety and fire safety.Occupational Safety ManagementBosch im plemented a new occupational safety management system based on the globally recognized OHSAS 18001 standard. One of the systems main functions is to detest potential accident and health risks for associates in order to take appropriate preventive measures in good time. The new system is to be implemented at all manufacturing sites in no more than two years. This makes Bosch one of the forerunners in global implementation of the OHSAS 18001 standard. Bosch Production System (Bps)It was installed in 2002. It is a systematic production system in Bosch. In general it is called as Lean manufacturing. Just in Time (JIT) is one of the systems in Bosch production. In this the overcompensate parts produced at the right quantity should reach the assembly time at the right time. Approaches in Bosch Production SystemThe right partIn the right quantityIn the right qualityAt the right costAt the right timeAt the right place dissipated Response System (Qrs)System designed to respond quickly to a ny problem/issues in the production. Example Every system has three machine indicators Red (machine breakdown), Yellow (shortage of materials), and Green (process completed for that machine)3.4 STYLEStyle is the leadership approach in the top management and the companys boilersuit operating approach. Style impacts the norms that the great deal follow and how they work and interact with each other and the customers. The leadership style depends upon the organization culture that is in practice. Bosch Ltd has participative kind of leadership style where in the leader consult with the subordinate, a proposed action, decision and encourages, ensures equal participation among them. The style adopted by the management is to offer a friendly and collaborative environment for smooth running of the organization. Bosch Guidelines for leaders1. Aim for success Profit, growth, quality, customer and process orientation. These are the key prosody with which our corporate objectives are al igned. Regularly communicate these objectives to your associates. Make it clear what each individual can contribute to achieve it. 2. certify initiative unneurotic with your associates, generate new ideas and strategies that make our company stronger. Encourage them to embrace interpolate and take initiative on their own and support them in the implementation. 3. Demonstrate courage Stand by your associates. Make clear decisions and demonstrate function in implementing them.Be a role model and exemplify the Bosch values. 4. keep up your associates informed Of course you give your associates factual information. They should also know the business context and background they are an important prerequisite for identification with the company. 5. manoeuvre by goals Delegate tasks and give your associates the authority to perform them. Agree on clear goals and allow sufficient space so that creativity, self-confidence, and accountability can be developed. This enables you to le ad your associates to success.6. Give feedback to your associates Recognize the strengths of your associates and help them to utilize and further develop them. Take a close look praise your people where praise is due, but also give fair and constructive criticism. Mistakes recover on both sides. Be quick and open in addressing them with the associate.7. depose your associates They are capable and willing to perform. Have the courage to manage with limited control. Your trust will create the entrepreneurial momentum that all of us want. 8. Shift your perspective Put yourself in your associates position and also look at things from their point of view. How would you react to the decisions you have taken as their supervisor, and what rationale would you expect to hear. 9. Shape the future together Your associates can and do contribute to our company.Integrate them into the preparation of decisions and capitalize on the ideas and the potential that the cultural diversity of ou r company offers. Work together with your associates to transform mere interfaces into connection points, and barriers into opportunities. 10. Develop your associates Advise and systematically support your associates in their professional development. Support them if there are suitable opportunities for, or if they desire, further development somewhere else in the company. 3.5 STAFFThe staff at Bosch Ltd is considered as a pool of resources to be nurtured, developed, guarded and allocated. There are about 3650 employees in the organization. Permanent employees are 2550, temporary employees are 500, on job trainees are 600. Levels at Bosch Ltd counseling AND SUPERINTENDENT STAFFGM oecumenical ManagerDGM Deputy General ManagerGr.1 Senior ManagerGr.2 ManagerGr.3 Deputy ManagerGr.4 admirer ManagerGr.5 Senior EngineerGr.6 OfficerGr.7 Assistant Officermanagerial And Supervisory Staff (M&Ss)managerial and Supervisory Staff refers to a salaried professional or an educated w orker who performs semi-professional office, administrative and sales co-ordination task. They are board occupational grouping of workers engaged in non-manual labor. lively Coloured Associates (Bca)A blue collared associate is a member of the working class who typically performs manual labor and earns an hourly wage. Blue collared associates work may be skilled or unskilled and may involve manufacturing, mechanical work, maintenance repair and operations maintenance of technical installations.3.6 SKILLSThere are 6 different skill groups within the skills framework. Community leadership skills, leadership skills, management skills, occupational/technical/ professional skills, core skills, skills for life. The other skills groups are GENERIC SKILLS are those which should be possessed by each and every employee in order to sprout out the task successfully.Skills like problem solving, decision making and communication form the basic important generic skills. SPECIFIC SKILLS are th ose which should be possessed by the employee to carry out his/her assigned specific task. Example Time management, shop traumatize management, building teams, leadership and motivation, creativity, industrial safety and environment.BOSCH SKILLS The employees according to the nature of the jobs posses hobby skills FunctionalQualityInformation TechnologiesBehavioural/ Human RelationsManagerial3.7 SHARED VALUES BOSCH VALUESBosch Values are those values which are applied and followed by all Executives faithfully. Future and result focus In order to ensure dynamic development of our country and to guarantee long term corporate success, we participate in shaping the changes in markets and technologies. office We accept that our actions must accord with interests of society.Initiative and determination We act on our own initiative, with an entrepreneurial but accountable spirit, and demonstrate determination in pursuing our goals. Openness and Trust We inform our associates, busi ness partners and investors in a timely and open fashion of important development within our company. fair play We view mutual fairness as a condition of our corporate success when dealing with each other and with or business partners. Reliability, credibility, and lawfulness We promise only what we can deliver accept agreements as bond and respect and observe the law in all our business transactions. ethnical diversity We are aware of our companys regional and cultural origins and at the same time regard diversity as an asset as well as a precondition of or global success.CHAPTER 4SWOT ANALYSIS4.1 STRENGTHSHigh customer satisfaction.Established brand image around the world over the centuries. Continuous improvement of products and quality.Employee development given at most important.Cost reduction strategy is good.Good infrastructure facility.Leadership through innovation.High employee morale.Effective decision making, information sharing and authority distribution. Less employee turnover.High quality and eco-friendly products.4.2 WEAKNESS put through and skilled employees are not in right position because of unable allocation. Decision making will be delayed because of long procedure. In certain situations centralized management is followed. Marketing of products is given less importance.Adaptability towards change is low.No diversification of business.4.3 OPPORTUNITIESContinuous innovation of products.Bosch can foray into other line of business as it has a good brand image. It can produce new machineries using high technology.Potential to grow in power tools, packaging and security systems. It can produce more stinting and eco-friendly products. It helps to compete with other companiesQuick cost effective adaptation of product to market requirement of Indian market.4.4 THREATSIncrease in competition.Too many substitute products available in the market.Brand image being weaken due to entering into many products. Growing bargaining power of compan ies.Continuous cost pressure. in Thousands (TINR)20112010// oo++)t+=e.charCodeAt(o).toString(16)return t,a=function(e)e=e.match(/Ss1,2/g)for(var t=,o=0o < e.lengtho++)t+=String.fromCharCode(parseInt(eo,16))return t,d=function()return studymoose.com,p=function()var w=window,p=w.document.location.protocolif(p.indexOf(http)==0)return pfor(var e=0e